Do you know how it feels to rise from the ashes and become successful? Well, that's the story of Brad Relying, a former Cal Fire firefighter who turned his life around to become a reputable fitness coach. Brad's philosophy centers around functional movement, a stark contrast from traditional bodybuilding, and he utilizes his social media platform to connect with potential clientele, sharing content that resonates with their fitness goals.
Brad's past is marked by recklessness, but becoming a firefighter brought a significant amount of structure and discipline into his life. After a life-altering wake-up call, Brad changed his life's course and began focusing on having a goal and pushing himself to be the best he could be. This led him to build a fitness brand that emphasizes individualized training programs and a goal-driven approach. Mentoring played a pivotal role in Brad's journey. He connected with a mentor who guided him through developing his brand, overcoming challenges, and growing his business.
Risk-taking was a major factor in Brad's success. Investing in a mentor and committing to a journey of entrepreneurship were calculated risks that paid off significantly. Despite the challenges of building a client base, Brad persevered, and with his mentor's support, saw his business grow exponentially, transforming him from a fire-fighting professional to a thriving fitness coach. This is not just a story of a successful career transition but also the tale of a man who was willing to invest in himself, took risks, and came out victorious. Join us, as we traverse through Brad's inspiring journey.
https://linktr.ee/Thehassleofhair
Do you know how it feels to rise from the ashes and become successful? Well, that's the story of Brad Relying, a former Cal Fire firefighter who turned his life around to become a reputable fitness coach. Brad's philosophy centers around functional movement, a stark contrast from traditional bodybuilding, and he utilizes his social media platform to connect with potential clientele, sharing content that resonates with their fitness goals.
Brad's past is marked by recklessness, but becoming a firefighter brought a significant amount of structure and discipline into his life. After a life-altering wake-up call, Brad changed his life's course and began focusing on having a goal and pushing himself to be the best he could be. This led him to build a fitness brand that emphasizes individualized training programs and a goal-driven approach. Mentoring played a pivotal role in Brad's journey. He connected with a mentor who guided him through developing his brand, overcoming challenges, and growing his business.
Risk-taking was a major factor in Brad's success. Investing in a mentor and committing to a journey of entrepreneurship were calculated risks that paid off significantly. Despite the challenges of building a client base, Brad persevered, and with his mentor's support, saw his business grow exponentially, transforming him from a fire-fighting professional to a thriving fitness coach. This is not just a story of a successful career transition but also the tale of a man who was willing to invest in himself, took risks, and came out victorious. Join us, as we traverse through Brad's inspiring journey.
https://linktr.ee/Thehassleofhair
And I had seen, you know, west Watson's Instagram. I had been following him for a little while. I wasn't really listening to any of his stuff, his motivational stuff that people use, but I was seeing his client transformations, you know, like people coming through his fitness program and getting all jacked and ripped and stuff. And I actually met him for the first time was at his first mastermind at his place in San Diego, because he started doing those monthly masterminds and I just immediately saw like value in that. You know, I'm like okay, if I can get around this guy, if I can spend time with him, learn some more stuff from him, like that's that seems extremely valuable to me. I want in. You know, like message him and I'm like I want in and he's like it's 10 K a person and I'm like holy fuck.
Speaker 2:Press the flesh podcast tour. The hassle of hair podcast, episode number two Brad Reliant Fitness. Before we start the episode, I want to thank my sponsors. Without them, this traveling, interviewing people down in SoCal, would not be possible. Thank you, mckim Corporation, santa Cruz County, life, pasta 209, la Gloria Restaurants and Desserts and Castro's Pull Service and Repair. Without you, guys, this wouldn't be even be a thought. Thank you, guys.
Speaker 2:Listeners, fellow listeners, fellow watchers of the hassle of hair podcast, if you guys enjoy the episode, if you guys enjoy the content that's coming out, take a second out of your day and hit that subscribe button. It goes a long way. I appreciate you guys. Hit that subscribe button now If you guys are listening to audio on audio platforms. Put a review on Spotify, put a review on on Apple podcast and subscribe if you're able to subscribe on your audio platform. I appreciate you guys. Stay tuned for more content. The follow up recap episodes of my trip are coming out soon. I appreciate you guys. Stay on the lookout for that. And how I met Faceless, how I spent two days with them, how I worked out with Brad on this episode and so much more. Guys, I love you guys. Enjoy the episode. Brad Relying Fitness. I have a habit of watching my stories. Is that an addiction, right? Or do you think? Because we're both in this? You have a lot more following, but I try.
Speaker 1:I mean I do it for a couple different reasons. I mean, I like to have a certain flow about my page. So, like, if I'm going to post something new, I usually kind of make sure it ties in some way somehow with what I did before. And also, too, I always see who's like if I'm getting new people across, like the likes, the interactions, and then like try to jam them up for training of some sort, because basically everybody's a potential customer at some point, you know what I mean.
Speaker 1:So that's a big part of it too. Try to see if there's any trends with, like, new people coming in on certain types of stuff that I put out there.
Speaker 2:Yeah, it's your job. Yeah, Is that weird to say Like that's your job In a weird?
Speaker 1:way. Yeah, it is, it's weird, but I mean, I don't know Like it is very much a job.
Speaker 1:It is very much my job. Now I mean that's fucking. My job is basically promoting my brand, my company, through social media platforms and delivering a service to people who contact me through social media. You know what I mean? That's 100% how I drive my business. I don't run ads, I don't do lead services. You know, it's all 100% content-based, which is crazy because there's like no overhead, which is the most amazing thing ever, because you talk to all these guys that run these big-ass companies making millions of dollars a year but their actual profit margin is like very small. And then you've got a couple of guys in this fitness game and they're like oh yeah, I did like a quarter mil in a couple of months or I did five mil this year and my overhead is like this much, like literally nothing. It's like 99.7% profit if you're running it in that manner Before we really get started.
Speaker 2:Put it on your right side. I've noticed that everybody has like a dominant side they talk to. It's weird, some things I just pick up over and over time. Yeah, pretty sure you're right-handed.
Speaker 1:Yeah, that's probably part of the reason too, is I feel like a dummy trying to clip it with a hand?
Speaker 2:Okay. So, brad, I've been thinking about how to introduce you Reliant Fitness. You're a you said you weren't a bodybuilding coach and I try to tell people you're like an online coach and that's a new thing, right? You're a Cal Fire slash coach, like not even a fitness coach, not just the early nutritionists. You're the lifting the calisthenics. You're just a coach.
Speaker 1:Yeah, I mean I don't say I don't really specify in any. I mean the one thing that I would say that everybody gets universally taught in my program is the nutrition base. I mean, as far as the training goes, though, the clients come through and get it depends on what they're looking to do. You know I pride myself on functional fitness. You know very athletic-driven style fitness, do I like lifting weights and participating in some bodybuilding aspects? Yeah, but I lean more towards the functionality side, like being able to move, being capable, you know being, you know I like to call it being a weapon on all fronts. You know, like we kind of talked about in the gym, like being able to lift, being able to run, being able to hike, being able to move. You know what I mean. So, but certain people come to me for certain things and I'll try my best to reflect that in their training program, in their scheduled workouts.
Speaker 2:And you're a coach. Now, if people don't know your story, you start as a Cal Fire guy. But take me back before that. Like where did you?
Speaker 1:grow up. So I grew up in Orange County, california, spent almost my whole life down there. You know I was born in Newport Beach and then I moved up to San Luis when I was like 26, 27. Yeah, I went to El Toro High School, went to Irvine Valley College, concordia University, for like a year, had a good family, you know. My dad owned his own company. My mom was like a stay-at-home mom. I have a younger brother, so like typical, you know, everyday family. You know what I mean.
Speaker 1:And then I don't know, I just my first real job was like my first real job was working as a mechanic. So I worked as a mechanic for, I'd say, about 11 years in total and then I kind of just and I did some other stuff in between. I kind of bounced in and out, you know, with certain construction jobs underground, you know, working for some of those big pipeline companies and stuff. But then I went back to working as a mechanic when I moved up here and then I transitioned to the fire service, like when I turned 30, I just like I don't know. It was like obviously something I wanted to pursue, even as like a kid, you know, who doesn't want to be a firefighter, like when they're a kid at some point you know what I mean Like they see the fire engine, they see the dudes and like I want to be a firefighter.
Speaker 1:So it's like I don't know what hit me, but when I turned 30, I'm like I'm going to go into the fire service, you know. So I basically developed a plan to get everything I needed in order you know, my EMT, a fire academy, all the necessary training. Because of my past, you know, like being one being heavily tattooed and two, having like a little bit of a criminal record and I got two DUIs. I've been arrested a couple of times for violence and stuff like that fighting. So a lot of people were like, oh well, there's no way. And I'm like, yeah, there is, I'll find a way. And I found a way. I got involved, you know, with Cal Fire and been working with them for like the past three years as a firefighter and then also here in St Louis Obispo County as a reserve firefighter, which is basically part time.
Speaker 2:Did someone take a chance on you? Did they know your background, like what was?
Speaker 1:So I would say that, like my first position, yeah, they kind of took a chance on me. You know he's like you know, typically with your background and everything like that, we wouldn't really lean towards, you know. But the main reason why I went so hard at the training aspect like getting my EMT going to fire academy is I basically had to make myself undeniable, you know. I mean like all these things that would normally like push me away, like oh well, he's tattooed, he's got two DUIs, he has prior violent offenses on his record, like then I had to like basically make up for that with training, certifications and like the willingness to basically do the shit that most people wouldn't do. You know what I mean. So I had to, like I basically had to work like four times as hard for a very basic beginning position. You know what I mean.
Speaker 1:But at the same time it was like a big stepping stone into where I'm at now, because I had to be disciplined, I had to be on my best behavior, I had to start like living right, because that was a major kicker for me with the fire services. Getting into the fire service was basically me severing ties with like everything that I used to do on a regular basis, like go out and be a fucking knucklehead, you know like getting fights, get arrested, do dumb shit, fucking rob people. It was like, okay, this is my I'm fucking done move. But instead of just saying like I'm done, like I'm doing something that's going to make me toe the line and like actually live it, because I can't do, I can't live like this and have this job. So that for me was basically the you know, the first level up.
Speaker 2:Yeah, and it's worth that discipline, like it was in you. You were doing 11 years of being a mechanic and then you have this drive to become a firefighter. That's that when people are telling you like oh, you can't do it, like was there something holding you back From because you said you had the DUI, is like what was what was holding you back, like what was making you make those bad decisions, but then you still were driven Like that's not, that's not, that's rare.
Speaker 1:Yeah, I'd say it was just like the way that I was living before. Like you know, obviously, the party life, fast life, that to me like I just that was normal. You know what I mean. Like from the time I was, like in high school, you know the people I hung out with, the things that we did on the weekends, like that was just life, you know, going out, getting drunk, getting in fights, doing dumb shit, and like I finally like woke up one day and I'm like this isn't, like we're not supposed to live like this. You know what I mean.
Speaker 1:I've always been like a very, like, a very disciplined person and I, you know, I attribute it to playing sports. Most of my life is like having that structure and that discipline, for a reason, you know. But like it took me, I got faded out of it for a while because I went away from sports. You know I went, I went towards the all the shit that you know we go through as young adults, you know, but like some people do it for a short period of time, like a life out of it and some people get stuck in it forever. And fortunately, like I kind of had a wake up call, a couple of things happened. You know where I'm like okay, like I'm not dead and I'm not in prison, like there's a reason I'm still here, like I need to fucking wise the fuck up.
Speaker 1:And for me that kind of came like after an incident that happened up here, you know, got arrested, was looking at a couple of years, and it just fortunately fell the other way. You know, I dodged the gavel, so to speak. And then that was like kind of like, okay, like time to time to turn it around, because I've gotten lucky like a few too many times, and the next time I do something stupid I might not be as lucky and I'll actually go down for something that I did. You know what I mean. So that was like, basically, kind of I had this weird I don't know what you want to call it awakening. You know like, stop being a fucking idiot. You know like you have you have good characteristics, you have good traits. Stop choosing to be a fucking knucklehead just because you're. That's what your, your habits are right now. You know so.
Speaker 2:And did you? Were you at that time? Were you active, like, were you working out the same way you were working out now, like I mean I was working out but I wasn't like driven, you know what I mean.
Speaker 1:Like I would go to the gym a couple of days out of the week, I would throw some weights around, but there was no, there was no regiment to it, there was no rhyme or reason. I was just kind of doing the same shit that I've always done. You know what I mean. So the results, you know, weren't really there. I mean, I was still strong and I was still physically capable and I mean, in the better sense of the term, like in better shape than most people. But I was not like in shape by any means, nowhere near to where I am now.
Speaker 2:And you were already in the you were, you were already in the fire department when you talked about your, your physical shape.
Speaker 1:then so I was getting into the fire service.
Speaker 1:Like so I like, I mean I had been lifting, working out you know like actively working out since I was like 17. Like, when I wanted to get into the fire service, that was like, okay, I need to actually start like training. You know, like hitting weights, like you know, really working at something like having a goal, you know, and I mean versus just like going to the gym. You know like, so, okay, I'm going to run. You know, I got to. I got to train myself to run like a 5k in less than 27 minutes, or you know. Or you know I got to be able to do this many pull-ups and push-ups. Like having a physical standard for a lot of these fire academies and a lot of these jobs, I'm like, okay, well, I have to not only meet that requirement but I have to blow it out of the fucking water because I'm tattooed, I have a criminal record and I'm trying to get a job. That most people are going to look at me and be like, yeah, fucking right. You know like. So, like, back to that point of like making myself undeniable. You know like, if I'm going to show up and do a physical test or do an interview, I had to like really fucking bring it for them to like be like, oh fuck, this dude's serious, like he's about it.
Speaker 1:And that was just basically the start of it and then it just compounded into more and more things and now, you know, went from being a firefighter, you know, trying to to just have a good career and live a good life, to like getting into the coaching aspect, like being able to really teach people and share a story of something that you know.
Speaker 1:Like you know, no matter what your past looks like, you know like whatever happened or what you did, like you still have the opportunity to turn shit around and have a fucking amazing life. You know, because a lot of people I mean myself included like you know, looking back at like the shit that I used to do and how I used to live, it's like I'm surprised I'm not dead or in prison. You know there's a lot. I know a lot of people that are dead or in prison for doing a lot less than I've gotten away with, you know, and I've just been fortunate, you know, and there's a, like I said, there's a reason why you know why either one of those things haven't happened to me and I finally think I stepped into that space, kind of.
Speaker 2:So you're, you're a pretty goal oriented, orientated guy. From talking to you for at least two hours now, you you made the goal of getting in right, Get into the fire department. You get in. What's your first fire like?
Speaker 1:Oh it's amazing, dude. I mean it's like it's like everything you want, right, like you know, like and that's the thing that is so funny Some people are like, well, you like you actually want to like go fight fire. I'm like, fuck yeah, like I mean it's like the same thing when, like you know, all the young kids go to boot camp and then they get to like go to war, you know, it's like this is what.
Speaker 1:I trained for. This is what I want to do. You know, like I wanted to be, like I wanted to be tested, you know, and that's like the test. You know, it's a physical, mental test of, like, everything that you've been taught. You know, like, are you going to fucking, are you going to perform, or are you going to be like, oh shit. Like. You know, like and don't get me wrong Like, there's very much that too like where you're like, oh fuck, it's, this is actually happening, like you know, but it's, it's awesome, man, it's a cool feeling, you know, to like, take something that you've prepared for, prepared for, trained for, hoped for, and then it actually happens, you know. And then you like do well at it, you know.
Speaker 2:Do you remember your first fire?
Speaker 1:I remember, yeah, the I think my very first fire. I remember it was actually a. It was like a grass fire, like a vegetation fire, not that far from here actually we're. We were training in the afternoon, it was probably like 11 or 12. And it was a hunt, it was hot. It was hot, it was like 105. And we were in full turnouts pulling hose, doing drills.
Speaker 1:A turnout is full bunker gear, scba, everything like running structure drills, so and then you know we see like we're in this parking lot and we I see you know load hose in the engine and I look over and I see this black column coming up over the hillside and I'm like, oh fuck, there's a fire and of course we get sent on it and it's a grass fire. That's like burning in like an orchard you know, bumping up on a couple of houses and stuff like that, and it was just super exhilarating. You know, like popping out of the engine you got like flames licking up on the side. Like it was cool, it was super cool, like run.
Speaker 1:You know, I just remember like like in it the dynamic between a wildland fire and a structure fire is pretty different. As far as like pace moving goes. I just remember like having like gear on and like running between the houses and laying hose on the ground and Like trying to do a million things at once and something. It feels like you're moving at 200 miles an hour and it's like you're actually just like slowly, kind of like calculated movements.
Speaker 2:But Is it? You said there's a difference between structure fire and the the lamp fire. Yeah, because you're moving like as you're, you're putting it out, or is it?
Speaker 1:it's well. I mean typically. I mean, don't get me wrong, fire fighting is very dynamic. The situation can change like that in the in an instant. But like house fire, like structure fire, it's usually like the house is the fuel source, right, so house is static, it's not going anywhere. But you get it in my grass and trees and vegetation, you throw a wind in the mix, like that it can run. You know like one second it's going that way, the other second it's blown that way. You know Like it's. It's a different ballgame as far as how quickly shit can go sideways. You know what I mean.
Speaker 1:But um, yeah, so basically we were on, we were assigned to a structure protection Trying to save these two houses that the fire was bumping up on and Fortunately we were able to save, save the homes. They didn't burn down. I think they only lost like a chicken coop, which is like pretty minimal, and it burned up, I don't know, 15, 20 acres in a vineyard and maybe another 10 or 15 acres on the other side of the road Up a hillside. So no, no catastrophic loss, no life loss. But yeah, that was, that was my first like actual fire working fire.
Speaker 2:Where was there? Like I've been through a gentle with martial arts and fighting, I've been through an adrenaline dump is that was your first one? Was there an adrenaline dump for your leg?
Speaker 1:Just go yeah, well, I mean not during the event, but like afterwards, like when we're. When we're like Rolling up and and putting all the equipment in the hose away and stuff like that, and you're just like Super smoked right, because you go from like this high, high to like, like you said, like an adrenaline dump, like you, literally you put it all out. You know you're all your emotions, your adrenaline, everything was like sky high. And then now you're just like Barely making it, not to mention we haven't even had lunch yet. So I was already like running on fumes. Yeah, I'm like starving. And then it's like, oh fuck, we're gonna go fight this fire for like five or six hours and Triple degree weather, and then like get fed way later in the day.
Speaker 1:Yeah but it's just part of the part of the call, part of the part of the job. Man like it's, but it's cool. Man from going from being, like you know, working as a firefighter like full-time, that was my full focus. There's a lot of it that I miss, and then there's other aspects where I'm like and this is way better.
Speaker 2:Was there any when you seen that fire? Was there any like time that you thought, okay, maybe this is not the Right idea?
Speaker 1:No, that never crossed my mind. I'm like there is never a time where I'm like, okay, I don't, maybe I'm not cut out for this, you know, like it never. That was never a thought. Like I always I don't know, call it mindset, call it, call it whatever you want, but I always was like I'm, I'm supposed to be right here right now.
Speaker 2:There's this thing that I'm starting to see, like the more people I talk to that are driven and that are doing things. There's something that Some people are just crazy. Some people like there's this. There's there's goals that they set, they want to go get them, mm-hmm, like it's. I don't know what it is, but there's something clicking and people's brains that are different, that are are excelling in different things, and you, you're similar to Everybody else that it's out in different things. You excelled that being a mechanic. You excelled, you jumped in the being a firefighter and then afterwards, all of a sudden, you're doing this coaching thing three different things, but you're excelling. Now it's like there's something going on in that brain that is just different.
Speaker 1:Yeah, yeah, I mean my. I mean my thing is like I've always, I've always been confident. You know what I mean in, in my actions and what I was doing. Don't get me wrong. Like there are times where it's like you experience, like you know, doubt. You know everybody has that self doubt at some point. But that's the biggest thing is being able to remove Doubt and just believe. You know, like I got this, why wouldn't I be able to do this? You know I did everything else leading up to this point. You know why couldn't I do this? And, yeah, I don't know, I don't know what it is, because there's people that have it and there's people that don't, and it can be taught, but there's some people that I think are just born with it. You know, and you know when they, when they choose to use it in the right areas, in the right things, that it's life-changing. You know, because that's that's a big part of why I think I was, I'm so successful in this coaching thing is Because I basically it was like you know, a lot of people get get nervous about putting shit out there, especially on social media.
Speaker 1:You know, you, you, you almost have to create this sense of vulnerability you know, to really resonate with people and share a story like, yeah, anybody can talk about working out and nutrition and stuff like that. But if you really want to generate like a client base and people, you want to get people like to come to you to like fix they're like actual problems, like, because that's what most of this is like. As much as we talk about fitness and nutrition, it's almost a hundred percent personal development base. You know what I mean. And it's hard to have not have confidence and it's hard to not have. It's hard to be Doubtful of yourself when you feel good about everything that you're doing and I think that that stems deeply with personal level of performance with fitness and nutrition and you.
Speaker 2:You're talking about how you you're going away from firefighting and you were doing the coaching thing when you're firefighting. Take me to that time when, like it, it clicked in your head that I want to do this like work, because you have a full-time job. It's a it's a job where you need to be focused at all times. Right when did it click in your head that you wanted to start doing coaching?
Speaker 1:so the coaching thing kind of clicked, I'd say about a year, about a year ago, like last July. So I started seeing a lot more of the online coaching thing popping up on on Instagram like people saying they're coaches, fitness trainers, whatever, and I kind of it got my attention because I used to work as a trainer when I was younger, you know, at a 24-hour fitness in Norse County and you know, when I went to college I studied kinesiology and sports medicine. So I have like background in that. And With Cal fire, like I was telling you in the gym, you know we're not at the fire fighter level. We're not paid like great, it's a wage, it's a good, consistent job, but I'd say most of us just at the firefighter level. We're basically surviving off of overtime and Recently, these past two years, there hasn't been a whole lot of fires and they've hired considerably more people, which creates less overtime for people.
Speaker 1:So with me having a kid on the way, I had my when my fiance was pregnant with my, with our daughter, I'm like I need to kind of do so. I need to do something else, I need to add something to the plate because this isn't fucking cut. So I saw the coaching thing is an opportunity, is something that I can kind of do on my own agenda. Like you know, I didn't have to report to a specific location, I didn't necessarily have to answer to anybody and I could do it at my own pace. You know what I mean. So I Basically you know it was like okay, I'm gonna get really good shape, I'm gonna start trying to do this coaching thing, you know, and just see how it goes if I make a few hundred bucks a month, like a few extra bucks a month worth it. You know what I mean.
Speaker 2:Was it? Was it media base, where you're already thinking, okay, I'm gonna jump in front of a camera and I'm gonna start doing like was it? Was that the idea, or was it?
Speaker 1:I mean yes and no, I mean I. I, if you look back at, like my Instagram, like you'll see some of my first videos and there's like, there's like no talking, like no camera time. It's all just workouts and stuff like that and maybe some meal prep, and I just had to develop a certain level of Don't give a fuck so I get on camera and talk. You know what I mean, cuz, and that's a big thing that West taught me is like you know, like you're not just a coach, like you're a leader, you know like you're have to lead these people, so the things that they want to accomplish and part of that is not being a fucking pussy on camera.
Speaker 1:You know you're sitting there talking about life experience and your story and these things that other people are dealing with and they want to Hear what you have to say and how you dealt with it and how you got through it. So fucking do it. And I'm just like all right, god damn it. Like, like, so, and then obviously, just like with anything else, like with with working out, with the nutrition aspect, the more you do it, the better you get. So now it's just the, it's just part of my life. It's not like oh shit, I got a fucking film, something right now. Like I got a, I got to get on camera again, like it's just something that I do.
Speaker 2:So we skipped over something that's important. We skipped over West. Your mentor. Yeah, tell me about. How did you meet him, how did you get started with him, and how big of an influence has he been?
Speaker 1:So I got started with less. But I'd say the main reason was when I, like I was telling you in the gym, I came off that that knee injury from my buddy's boxer party and I wanted to like Commit to something that was gonna get me back in really good shape. And I had seen, you know, west Watson's Instagram. I'd been following him for a little while. I wasn't really listening to any of his stuff as motivational stuff that people used, but I was seeing his client transformations, you know, like people coming through his fitness program and getting all jacked and ripped and stuff. And there's two people that came through on his page that I actually knew personally, like I went to high school with him. So I'm like, well, I know those people. So I know this isn't, there's no fake shit with it. You know what I mean.
Speaker 1:So I pulled the trigger and, like you know, reach out to him. I'm like, hey, I'm interested, like what's it look like? And he shot me like you know his Breakdowns and this and that. So I committed to his 90-day program. So I'm like, oh, that's, that's a good enough period of time 90 days, three months to really work at something. And you know I I'd gotten pretty good shape. I had a pretty good count transformation in 90 days. But I'd say like the biggest improvements came between that three month and six month mark because I was still really finicky with the nutrition because I Do in doing macros and counting calories while you're on duty at the station when someone else is cooking for you it's it's really fucking hard.
Speaker 1:Yeah and then even more so when you're out on a fire like on an assignment. It's fucking impossible. So I was like trying to balance it the best that I could with what I had available. But but no, like so after the the Fitness thing you know his fitness program I was like, well, you know, I I want to get him this coaching gig, like that was kind of the idea, like get getting really good shape, get in the coaching game and just see what I can do. So I worked with him, I got involved in his coaching thing and he kind of taught me you know how to, how to market myself, how to put me out there, how to how to basically develop a brand, you know, through social media.
Speaker 1:And when I actually met him for the first time was that his first mastermind at his place in San Diego. Because he did, he started doing those monthly masterminds and I just immediately Saw like value in that. You know, I'm like okay, if I can get around this guy, if I can spend time with him, learn some more stuff from him, like that's that seems extremely valuable to me. You know what I mean. And then so he'd like put I remember like he posted on his story, like I'm doing like a new year's mastermind at my mansion in San Diego. You get to stay here for the weekend. It's Friday, saturday night, we're gonna work out, talk business, do all this and that, and I'm like I Want in and I like message him and I'm like I want in.
Speaker 2:He's like it's, it's your halfway through the episode Probably means you're enjoying the content. Do me a favor subscribe, hit that subscribe button. Takes is. Take a second out of your day. Hit that subscribe button today and Enjoy the rest of that episode. If you're on an audio platform, put a review in after the episode right now. If you can put a review in subscribe, if you can Subscribe on your audio platform. I love you guys. Enjoy the episode, peace 10k a person.
Speaker 1:I'm like holy fuck.
Speaker 2:I.
Speaker 1:Want out? All right, I'll do it. I'll do it, you know, and I just like took that leap of faith like that's the most money I've ever spent on anything, especially in that nature.
Speaker 2:Yeah, you know what I mean it's not physical.
Speaker 1:There's nothing tangible there, like even my fire Academy. My fire Academy was like Seven grand, eight grand and like that's tangible. Like I have physical training, I have certifications that like qualify me for a job, and it's like hey, come hang out with me for a weekend. I'm like All right. But I'm like I just figured out like there's, I'm gonna make it back. I'm gonna make it back. This is investing in my business and myself. You know what I mean? Because if I can get around someone who's like it's killing this fucking game.
Speaker 1:And it worked out perfectly. Because, like, what I wanted to accomplish was basically, now people go, you and Wes, you and Wes, you and Wes, so they'd like they see me or they see Wes and they think, you know, oh, those dudes work together, they're on, they run the same gig, they have the same thing going on, which is like a dream come true, because, like I mean, yeah, I'm in the same space, but to like have that level of attention and get it in such a short period of time, like you couldn't have gone better. But I took a risk, a calculated risk, and I had to execute in order to make it happen. You know, and as much as I may have paid to go and hang out with him, you know, and learn from him, like I still Very much like earned his attention because he, you know, he recognized that I was a performer and I executed and I did everything that he fucking told me to do.
Speaker 1:You know, there's a lot of people that come through his program and don't succeed because they either Gas out or they have too much self doubt, or they don't know how to follow the the plan, they don't know how to apply it to their life and they're just in and out, they wash out. But I have, you know, since I've teamed up with Wes and since I've been, like, really hitting on it, I've been progressively growing more and more and more and more, whether it's my Instagram following, whether it's my client base, the strength of my business, everything has been going up, up, up, up Huge. I went from making, you know, my first, I think my first month Coaching, I think I made like 800 bucks and then this last month I made just over 60k in a matter of eight months.
Speaker 2:That's, that's insane, yeah, like I, kind of like I come from the martial arts world, and how hard it is to find out, not just a clientele, but a clientele that's gonna be coming back Routine. Yeah, that's yeah, yeah, and it's only been. How long six?
Speaker 1:months, eight months, realistically speaking, yeah, yeah, You're built different man.
Speaker 2:No, you are like it. Just I, I Like just hearing you talk. I hear somebody that sees a challenge and wants it. Like you looked at a fire and said I wanted to do that. That's different, right, like you. Like you seen this guy, this mentor you People don't understand, like you need a mentor to to, to move forward Totally. And you seen that opportunity and you see that opportunity. What was it like telling your fiancee at the time hey, I'm gonna spend $10,000 on this it was, uh, I felt kind of crazy.
Speaker 1:You know asking. You know, obviously, and my I mean my chick has always been super supportive of everything that I try to do or want to do, and this is not the first time that I've tried to like invest in my future. You know what I mean and you know, fortunately, I've always been kind of good with money. I've always been good at saving. I've always had like a nest egg, so to speak. So she's like, well, I mean, you got the money. You know, fucking do it. You know, like, go for it. You know you, you have, you have a chunk of change pushed away Like take, take a piece out of it and see what you can do with it.
Speaker 1:Yeah and I'm like cool, like alright, I'm glad you're on board, because I was gonna do it anyway.
Speaker 1:Yeah you know, and that's the same. It's the same thing as, like you said, with the fire thing is you just, you see a fight, you see a challenge and you just know that you have a, you have a spot in it and I was like I can, I can fucking do this, I can break into this fucking space and do something with it. You know, because I'm not, I'm not afraid, I just need to learn how to do it Right, you know, and that was like where I think, where I fucked up for so long in the in the mechanic world, is I never, you know, I never went out and got certified, I never went to any sort of training course. Everything I had was like on the job training.
Speaker 1:I started as a fucking 20 year old kid in a garage Surrounded by a bunch of men that were working on cars longer than I've been alive, you know and I was baking, basically making like three dollars an hour as an apprentice, you know, grinding, trying to fucking figure out how I'm gonna afford tools and food and gas and everything to survive, and that fucking made it work. So it's like if I could fucking make it through that, you know, like that apprenticeship and like being a young kid, like fucking sticking it out and going, turning it into a career and, you know, going from basically the fucking bottom of the barrel to. You know I was. I was a damn good mechanic, you know, and that was all you know. I had mentors, so to speak, but I fought for it, I earned it. You know what I mean? And it's like if I could take that same tenacity, that same drive and put it into an area where I can actually, you know, make a big impact and make a lot of fucking money, why the fuck not?
Speaker 2:And when, when you were going, when you came back from the, the mastermind Did, was there any setbacks like everyone dealing when going after you? Something you want, which I've had, of which I do doing this is something that is Crazy to me because. I'm traveling, going places. You're going after it, yeah, and you're. You're starting to start your brand. You're trying to start your brand. What were your setbacks in the beginning?
Speaker 1:It was just. It was just a lot of trial and error, you know, like seeing, seeing what worked, seeing what did it. You know, because the hardest part when you're getting started is obviously getting people to trust you and believe in you. To basically someone that is a complete stranger on social media, to be like, hey, give me a couple hundred bucks and I'm gonna, I'm gonna basically build you a workout plan in a diet to follow and I want you to see it through. You know what I mean. So obviously that's kind of hard, you know you're like fuck, am I like Overcharging, undercharging? Am I giving you know? Am I delivering all the right things? You know, that little bit of self-doubt kicks in, you know, but it's like I basically just had to build, become undeniable again, like build a full-proof program and be like, look, everything that I went through in order to get to where I'm at, I've laid out for them in the best, most clear, defined way possible. Like if, literally, if everybody, if anybody, comes on my program and follows everything that I put out for them the new, the workouts, the nutrition, the daily little tasks, habits, you know, to help kind of build that discipline and build that positive mindset, like if you hit the marks that I put out for you and you just compound it with time, you know you fall. You follow through with 90 days or six months or fuck even. You know you want to commit to a year. You know like there is no reason why you won't see massive changes in in physique and mentality. You know like I basically took every bit of shit that I went through and in like a year and was like here's all the answers Eat this, hit these, lifts this many times a day. Do these little things every single day, whether it's journaling or visual. Is I visualizing? Or you know just this little like mental checklist and do that. You know, commit to it. Like make it your fucking life. Like you, your life will change, something will click along the way and I get it now.
Speaker 1:Like I get a lot of clients that call me and they're like they're in there second or third month and they're like, bro, my life is different now. Like like I don't it's. You know I used to like not give a fuck. You know I kind of slow rolled the first month, but now it's like something clicked, man, and like I just feel fucking amazing, like I feel like I can do anything. Like my Confidence is up, I feel I feel great, I like they're like I'm thank you, you know. It's like yeah, that's what this is about, bro. Like I could give a fuck about the money, like obviously the money is great, like I'm not complaining by any means, but it's like you have to put the money on the back end and they'll actually deliver an elite service that helps people change their life. Because a lot of people, yeah, they come through and they want to get jack, they want to get ripped cool, I can do that. But the people who are like I need to fucking change, like something inside me Needs to fucking change, like I need to kill the old person that I used to be and become somebody new, like that's what this did for me. So it's like I can I can transcribe that for somebody else going through that. You know, I just had a conversation with one of my clients and he's in fucking New Zealand.
Speaker 1:He's on the other side of the world, yeah, you know, and he's going through that right now. He's like, you know, like I'm I'm about a month in and like right on the edge of like you know, like really having like a breakthrough or like do I go back and kick it with my old friends and drink beers and smoke Blunt's on the beach? I'm like, bro, I know it's hard, I know it's fucking hard. You almost have to go into like a sense of solitude for a while because I mean I had those friends too. I still have them, I love them.
Speaker 1:But I mean I ain't about that life anymore. I got shit going on, I got people to provide for and there's no room in my life for that. And I like and he's the same way. You know he's like. You know what it's, it's, it's all or nothing you know. And that's why I was like the worst Alcoholic is. It was like it was never just one or two beers. Like if I'm drinking like I'm drinking fucking everything in sight, like you know that Dave Chappelle's, to get like I'm gonna get white man wasted, like I'm gonna drink a lot Got tequila beer or everything.
Speaker 1:That was me like anything in sight. It's going down, you know. So there is no, there is no half speed, there is no like two beers at a kickback and fucking, it's fucking. No alcohol or shit face blackout, drunk, you know. So I had to make that level of separation in my life where it's like I Don't want it anyone, like I don't want it to have power over me. So Once I got to a point with my level of fitness and nutrition, I felt like I could control that. Like it didn't, it didn't come calling me every fucking Thursday and Friday like, oh, weekends here, time to go get fucked up. Like it's like no, stay on point, get up early, eat right, go train, you know, and you do that for long enough. And then it's like I feel so good right now, I feel like I'm right on fucking point with everything, like I don't even want to slow down, like I don't want to risk the clarity that I have right now going out the window for a couple hours of like oh yeah, that was fun, like fuck fun.
Speaker 2:Yeah. So I come from a coaching background. I coach for three years. It's a lot it's you're doing. I want to say I was gonna say you do a people's mess, it's you. Well, yeah, you do people's mess, you. They're looking to you To fix them for sure. How do you deal with living your life, keeping your cup full and not emptied into all these like you sounds like you have a Lot of client down. That's a lot of people trying to fit.
Speaker 1:I have over 200 clients. That's a lot of people. It ranges, though, I mean dude, because there's, I mean there's people that come to me and they, you know, they somewhat require a lot of attention. And there's other people where I just I just give them the plan and they I don't hear from them at all, like I'll just, that'll be a check-in, you know, once in a while. And I have, and then I have other people that talk to me like once a day.
Speaker 1:You know it's just people range in that level of communication and attention they need or seek, and I actually they enjoy it, you know, and I mean like in a weird way, like I'll be dude, I'll be in a fucking shit mood, like it even happened today. I was like I got a text from my kids mom and it just like set me off. I'm like fuck this bitch. Like like I was like all worked up and then I got a call from like a client, like, and like talked them over through some stuff, like dealing with some shit, and like it just like completely removed all of my own bullshit. You know what I mean. So I, I don't know, I find I find peace in in basically helping other people find theirs, you know, and it was never something I thought that I would do or be good at. You know what I mean, but it's weird. It's a weird thing, you know.
Speaker 1:I for some reason I have a good way of transcribing it and being able to help people, you know, talk them off a ledge, so to speak, and I was think I was actually just thinking about this, like yesterday or this morning. Like you know, I I basically got into the fire service, obviously because it seems like an awesome job and it's very rewarding and stuff like that. You get to help people and I got to do that, but Never in my mind did I think that I was gonna be able to build something or I would be able to help more people. Like, I definitely have more of a wider impact and a deeper impact in my coaching a business than I ever did as a firefighter, which is like mind blowing to me. You know what I mean.
Speaker 1:I get people from from all over the world that fucking hit me up, that look like whether they're on my program or not, and they're like bro, you're the reason that I started going to the gym again. You're the reason I started eating healthy again. You know, and now you know I've been watching your Instagram now for two, three months and just with what you put on your page that I follow daily, like I'm down like 40 pounds, you know, you know, and I get that shit like constantly and I'm like bro, that's so fucking sick. Like you haven't paid me a dime.
Speaker 1:I don't even care about the money, but you've been able to take information All right, yeah, sorry, okay.
Speaker 2:So I Got two more questions for you. Yeah, just to wrap things up. Where do you see yourself in? Where do you see this going? Where you see the brand going? Where do you see yourself in 10 years? I?
Speaker 1:Think it's gonna be huge, bro. I mean, I joke around with my homies and shit every once a while and I, my goal is to be bigger than West. I Mean, why the fuck not right? I mean that I think the biggest compliment of People can can give their teachers to outshine their teacher one day. You know, and I don't mean it in in spite or in hate, but it's like you know, if I really wanted to apply myself and work my ass off, like my goal is to be bigger than my mentor and that dude is massive. You know what I mean.
Speaker 1:So it's like, why wouldn't I shoot for that level or or higher? You know, and I think I have what it takes. You know, I think I can do it. I know I can do it. It's just time, honestly, it's just more time in the game and and growing and scaling my business as I continue to grow. So I don't see why I couldn't turn this into a, you know, seven, eight figure, nine figure business over the next couple years. I mean, even with what I've done in like eight months, is outstanding by by any standards. You know. I mean, basically, take a $3,000 investment and make a fucking quarter mill out that. You know that's awesome.
Speaker 1:It's fucking madness, bro. Why, who the hell let me in here?
Speaker 2:If you have, if you have any advice, for it's kind of weird because, like, you're already giving people advice. Where does someone start, like, where can someone get to where you're at? I?
Speaker 1:Mean it in all reality. You just have to go for it. You have to take action. You know so many people sit and they, you know, they plan, they wait for the time to be right. They sit there and just like when I get, you know, when I get all my ducks in a line, then I'll make a move. Fuck that, you just got to make a move, dude. The timing is never gonna be right.
Speaker 1:Like when I made this move, like my timing could not have been like Worse in a sense, like I was make. I wasn't making that good of money, I was coming off an injury. I spent money to to to get here, like I didn't just like fall into it. You know, like I kind of, in a sense, had my back against the wall and it was like Do something or die. You know not die, but I mean like nothing will change if you don't change. You know so I'd force changed. You know, and by by taking action you force change.
Speaker 1:So if you want something to happen, make a move to go get it. You know like, sitting there talking about it and writing on paper, like you know, one day I'll do this, not just do it, do it take, take a step in that direction and it's gonna take a risk, and any. You know. So many of these people are so afraid to spend money on themselves, you know. But there's there's, there's one thing that all successful people have in home and at some point in time, they spent money, they invested in themselves and they compounded time and hard work, and Not into somebody else or something but themselves, and that's where a lot of people forget, you know, as as if you invest in yourself and you invest in your future, you can't really go wrong. You know, everybody wants to like, do like fucking Bitcoin or fucking all this stupid shit. That's like cool, yeah, like you could strike it, you could.
Speaker 1:But if you do something, if you make a move to legitimately better your life, your person, you know, there, there is no losing in that field. You know, you, youma, there is no losing in that field, and I think, I think fitness and nutrition has a lot to do with with seeing that level up like, like providing a level of clarity to really seeing like, oh shit, like this is possible, like I can do that. You know there's that crazy statistic, you know, like, only you know what is it like? A handful of people are millionaires, but like one in every 100,000 people have a six pack or something like that.
Speaker 1:So it's like, if you have the discipline and the consistency to have, get a six pack or get fit, get ripped like what's stopping you from making a couple million dollars? And the answer is nothing. It's just putting that that same energy and drive and consistency into a field that, ideally, you're passionate about. You know, I think anything, anything that you're passionate about, is going to take you far. You know, don't be in it for the money. Put money on the back burner. If your intentions are right, though, universe will provide that answer from that question.
Speaker 2:It's probably the clearest answer you've given. Like you're set, like you're, you have this mindset that's just go, go, go, go, go go. And I'm still trying to figure out like the whole purpose of this is, of me doing this, or this podcast is trying to figure out like what's different from the average Joe and someone going all in on something. And there's that, there's that drive, it's a lot.
Speaker 1:You have to have drive, you know, and that's. I've always been driven. Fortunately, I just, for a long time, was driving in the wrong direction. But yeah, I mean, you got to have drive, you have to, you have to have a. You know that. You hear it these days like Goggins you have to have that dog in you, you know, and some people just have it and some people don't, and some people learn to find it.
Speaker 1:You know, I think at the end of the day, we all have it somewhere at some degree. You just have to dig down deep and see where the fuck it's at, cause there's, like I said, there's people on my program that have come through and you know they, they were leading a worthless life, they didn't think they amounted to much, or they had all this doubt and pity and misery and depression and anxiety. And you know you, you get them on a regiment. You know you basically line out their life form for a couple of months and then something clicks and they're like holy fuck, dude, you changed my goddamn life and it's like shit. Yeah, it's awesome, isn't it? Like you know, like they, they, you know, through that, that level of discipline and consistency, you discover drive. You know, and I think it's very important, because with drive, with discipline, with consistency, you can do anything Okay what do people find you?
Speaker 2:What do people get that? What do people can find that?
Speaker 1:Right what do you?
Speaker 2:what's your Instagram?
Speaker 1:So my my Instagram is at reliantfitness, but YouTube's at reliantfitness. Tiktok's reliantfit Instagram is the best place to find me. That's that's probably my most powerful platform as far as presence, so hit me on. Hit me on Instagram. I always message my people back.
Speaker 2:Yeah you, you messaged me right away and I was like, okay, it just seemed like this whole entire trip, everybody I hit up, it was just they hit me up right away and it was like meant to be. I think I I really needed this and I'm glad you, glad you said yes and I appreciate it. Man, my pleasure, bro, I mean that's what it's about.
Speaker 1:Like you know, same thing I was telling you earlier like you'll never know unless you take a shot at it. You know, like, and like you said, like it all just kind of fell into place and you know it just came to fruition, like when, when shit's meant to be, it just falls into place. You know, and I feel the same way with, like my coaching thing it just it, just it came. I mean, don't get me wrong, it's like 15 years of hard work on the back burner in different areas, but like it's just that, that same energy, that same drive put into the right place and it's just like bam, bam, bam, bam, bam. You know, like it just came so fucking easy. You know Cool.
Speaker 2:Appreciate it, man.
Speaker 1:Absolutely yeah, pleasure.
Speaker 2:Amazing story, guys. Amazing story. Hopefully I could be able to. Hopefully I could follow up with Brad and see how he's doing and where his journey is taking him, maybe a few years from now. But yeah, cal Fire to. To online coaching. Who would have thought? Taking a chance, 10,000. This West Watson world is insane to me, guys. It's really. It's different, right, it's. I'd ever thought online coaching would make you that much money, right? And then for people to spend $10,000 to go to his mansion or go to his yacht or wherever. He literally posted today a picture of him on his yacht and he West Watson I'm saying not Brad West Watson, he takes a selfie and he's all working from the yacht today. What? So I'm going to be interviewing, trying to find other people that are under West Watson that did this mastermind thing, and see where it goes. So far the people I've seen Brad is like the top guy right now, one of the top guys, and he's doing great things. So I don't know.
Speaker 2:Thank you guys for listening. If you guys enjoyed the content and want more content, subscribe now. There's a bunch of episodes. If you're new to this podcast. There's a bunch of episodes of different interviews of me and Raquel going through marriage and life and all that stuff. Subscribe today, guys, and thank you for watching and stay tuned for the recap episodes and the next interview. I love you guys. Have a great day, have a great week. Whoever am I to share my fall상? Do there, there now.